Avantgarde is a business coaching and consulting practice that assists small and medium sized businesses with their business growth. Avantgarde works with SMEs that are growing, and need some structure to support their growth, a clear vision for the future, and a culture that will help them get there.
Avantgarde works on referrals, with only happy clients referring new ones. If you are looking at this website, chances are that someone you trust has referred you to Avantgarde.
Welcome
About Us
Meet Olivia
Founded by Olivia Dumaille, Avantgarde works across her two favourite cities, Perth and Paris. A native French speaker, Olivia is fluent in English as well as business, and cross-pollinates the best business initiatives from the two hemispheres.
A HR professional with a Master’s degree, she has worked in corporations in France before her journey took her across the world to Australia.
She has added a Diploma of Coaching to her skill set, pursuing her passion for developing people and working with amazing individuals.
Business coaching has allowed Olivia to engage with small businesses, using her skillset and experience to assist them with their business structure so they can grow, and develop their most valuable asset, their people.
When she is not coaching, you’ll find her hiking, practicing yoga and looking for great food experiences. As a keen traveller and now sharing her heart between France and Australia, her business is a wonderful opportunity to work with people from different horizons.

Work With Olivia
Smart strategy. Strong structure. Powered by people.
I help small business owners create clarity, alignment, and confident leadership by blending business strategy, HR expertise, and people development.
Whether you’re building a team, planning your next stage of growth, or just need someone to help untangle the mental clutter – I’m here to guide you with structure, insight, and a warm-but-firm nudge.
Running your own business isn’t just a business challenge – it’s a test of mindset, motivation, and how well you manage your energy. If you need help navigating it all, I’m here to help.
Services

Business Coaching

HR Strategy

Strategic Planning

Group Coaching Program

Business Coaching
Lead With Clarity. Grow With Purpose.
This is coaching for business owners who want a clear head, a solid plan, and a trusted thinking partner by their side. A people-first approach to business coaching. I help small business owners step back, gain clarity, and lead from alignment – not overwhelm.
What’s Included
- Big-picture thinking through a human lens
- Space for reflection and insight
- Session-based clarity, no heavy homework
- Ongoing support and accountability

HR Strategy
Build A Team – And A Culture – That Works.
You’ve got people. You’ve got moving parts. You might even have a bit of chaos.
Let’s strategise your HR and bring structure and clarity to your foundations – without losing the human touch.
Some Of The Topics We Can Work On
- Organisation and role structure
- Recruitment (attraction, onboarding, and retention)
- HR policies and compliance
- Team culture and leadership support
- Performance and development process

Strategic Planning
When It’s Time To Step Back – And Review Or Reset.
A focused one-day session to realign your business and team with your goals and values. This is a deep-dive into your business model, structure and people dynamics, to help you realign and move forward with clarity and confidence.
Outcomes
- Clear strategic direction
- People and systems aligned to your goals
- A realistic, energising action plan
Perfect If You’re
- Preparing for growth
- Feeling stuck or scattered
- Transitioning or repositioning
- Getting ready to sell
What’s Included
- Pre-session reflection prompts
- Guided facilitation through strategy and structure
- A co-created roadmap by the end of the day

Group Coaching Program
Business Growth From The Inside Out
A 10-month group experience for small to micro business owners who want to grow — not just the business, but themselves.
What’s Included
- One topic per month (blending strategy and leadership mindset)
- Live coaching and peer support
- Tools, reflection prompts and community
Frequently Asked Questions
What kind of businesses do you work with?
I work with small to medium-sized businesses – often founder-led – who are growing (or want to grow) and know they need some structure, clarity, or people support to get there. My clients come from all kinds of industries, but they usually have one thing in common: they care about building a business that works for them and their team.
Do I need to choose between HR support or business coaching?
Not at all. Many clients come to me for one and end up benefiting from the other. Think of it like this: HR gives your business structure, while coaching helps you – the business owner – lead with clarity and confidence. The two-work hand in hand, and I tailor my support based on where you are and what you need.
What’s the first step if I want to work with you?
Start with a Discovery Call. Most of my clients come through referrals, so things usually start with a relaxed, no-pressure discovery call or meeting. It’s a chance to explore your current challenges, goals, and what kind of support might make the biggest difference for you – no hard sell, just a genuine conversation.
If we’re a good fit, we’ll map out the next steps together. And if not, I’ll happily point you in the right direction. For most clients, we catch up monthly to keep things moving with clarity and momentum.
What happens in a coaching session?
Each session is a mix of strategic thinking and personal reflection. I’ll help you zoom out to see the big picture, unpack what’s getting in the way, and decide what action makes the most sense next. No heavy homework – just clear, practical support (with space to breathe and think).
How does the Group Coaching Program work?
It’s a 10-month program for small business owners that gives them the tools and strategies to grow their business with confidence. Each session is hands-on, practical, and designed for real small business life. We focus on one core topic at a time (strategy, people, cash, execution)
Why should I book a Strategic Planning?
Think of it like an annual business check-up – a chance to pause, zoom out, and realign your business model, people, and goals. You’ll walk away with clarity, direction, and a realistic, energising 2-page plan ready for implementation.






Client Testimonials
“Olivia has been massively helpful to us in getting our new systems implemented by streamlining the decision-making process, working through the clutter of issues and ideas, and creating a clear and attainable pathway to work toward as a group.
I am very glad we engaged her to assist us to grow our business.”
– Olie Back
“As a business owner I always felt it was all up to me, working with Oliva felt like I had a business partner to run idea’s and decisions by. I no longer felt the pressure that everything depended on me. Committing to regular business coaching has helped me see my business in a new light and successfully improved my day to day challenges and gave me a new focus for my business.
I thoroughly enjoyed working with Oliva and highly recommend any business owner to experience a new and refreshing outlook on running a business.”
– Sabine Albers
“I recently attended a business management workshop conducted by Olivia and enjoyed it immensely.
She demonstrated a high degree of professionalism and knowledge, and I am pleased to recommend her workshops to anyone who wishes to improve their business acumen.”
– Oliver Douglas
“I first needed assistance with recruiting an employee for my business. Not only did Olivia satisfy all my needs, she also helped me figure out exactly my personal needs and the needs of my business.
I also had more time to focus on my business which was definitely needed at this time too.”
– Julie Bellinge
“I have owned a hair salon business with my partner for the past 13 years, navigating various challenges through trial and error. At times, it can be emotionally draining when we lack a proper system and run the business based on our feelings. Fortunately, Olivia has helped us break down the business in a systematic way and has collaborated with us to strategise and improve our situation. I am very glad I found her.
I highly recommend her services to any small business owners who are managing everything on their own and need assistance in systematizing their operations.”
– Paye Lin
“Olivia, from the time I met her, was so easy to approach and work with. I am overwhelmed at her knowledge and delivery of HR in every way.
I would highly recommend AvantGarde Coaching and Consulting to all Businesses for your HR, KPI and structural needs.”
– Gail Torrance